Social Media Management Pricing and Packages

Social Media for supporting, entertaining and informing your current customers; for educating and engaging your prospects; for developing loyalty; for relationship marketing; for building your brand; for PR; for link earning and search performance in Google; for engaging Thought leaders; and for becoming one...

Whatever you want Social Media to do for you, we have a package to do it at a price you can afford.

Small Business Essentials

Small Business Premium

Enterprise

Business Objective

Social content to engage current customers.

Social participation to build brand awareness and followership.

Social engagement to target prospects and meet strategic digital goals.

Price

£199 per Month

£499 per Month

From £1,750 per Month

Minimum Period

One Month

Three Months

Six Months

Platforms and Strategy

Strategy Definition

Agreed at Client Meeting.

Agreed at Client Meeting.

Social Media Strategy Design Process.

Supported Platforms

Twitter, Google+, LinkedIn and Facebook

All platforms (inc. forums) defined by strategy.

All platforms (inc. forums) defined by strategy.

We create and configure profiles on all your social platforms - including all text and graphics

Platform Setup and Configuration

We ensure all your profiles are optimally configured to align with the defined strategy.

We also instrument your social media profiles with a number of powerful industry tools such as those available from Moz.

Platform Optimization

Content

Output

Daily content spread across platforms

Platform optimised daily content.

Platform optimised daily content.

We will provide advice on how social media can be used to support your traditional and online marketing campaigns and then enact that advice, raising awareness and interest and driving traffic to landing pages where appropriate.

Campaign Support

Graphical/Image Content

We will use social media to actively promote the digital content that we produce as part of our relationship with you.

Digital Content Promotion

We will generate social media content in response to our monitoring activities - i.e. if we identify a chance to contribute to a discussion or respond to a post then we will action it.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

Response To Monitoring

We will place social media content at specific times of day to maximize it's effect.

We can also schedule content optimized for other time zones where appropriate.

Scheduled Content

We will respond to requests for support from your customers on social media platforms.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

Customer Support Responses

Passed On to Client

We will respond to requests for marketing information or sales contact from your customers on social media platforms.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

Sales / Marketing Responses

Passed On to Client

We will use our tried and trusted framework to appropriately respond to issues such as claims of poor service or product reliability etc.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

Crisis Management

Follower Recruitment

We will actively recruit your customers as followers on all appropriate social media platforms (contingent upon you supplying appropriate data on a continuing basis).

Customers

We will actively recruit your suppliers as followers on all appropriate social media platforms (contingent upon you supplying appropriate data on a continuing basis).

Suppliers

We will actively recruit your business partners as followers on all appropriate social media platforms (contingent upon you supplying appropriate data on a continuing basis).

Partners

We will actively recruit industry organizations, regulatory bodies and other 3rd parties relevant to your organization as followers on all appropriate social media platforms (contingent upon you supplying appropriate data on a continuing basis).

Relevant 3rd Parties

We will identify key thought leaders and influencers relevant to your organization. We will connect with them on appropriate social platforms, promote their content and use other tactics to foster an effective social media relationship with them.

Influencer identification and engagement

We will leverage social connections with thought leaders and influencers to earn valuable inbound links to your web site.

This process results in more visits to your website as well as improved search perfrormance.

Link Earning

We will follow your key target prospects on all appropriate social media platforms.

Key Prospects

Monitoring

We will actively monitor the social activity of key players in your industry. Where appropriate, we will respond in a way that positively communicates the values of your brand and/or those of your services and products.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

We will also ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Industry

We will actively monitor the social activity of your suppliers. Where appropriate, we will respond in a way that positively communicates the values of your brand and/or those of your services and products.

At the start of our relationship, we will seek your advice before responding to ensure we are acting appropriately. Over time, we expect to become more autonomous in this regard.

The level of our autonomy is entirely dependent upon your preferences and established/clarified at our monthly meeting.

We will also ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Suppliers

We will actively monitor the social activity of your competitors. We will never make any response to the social output of a competitor without first discussing the matter with you.

We will also ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Competitors

We will actively monitor the social activity of your competitors. We will never make any response to the social output of a thought leader or influencer without first discussing the matter with you.

We will also ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Thought Leaders

We will actively monitor the social activity in your target sector. Where appropriate, we will respond in a way that positively communicates the values of your brand and/or those of your services and products.

We will not respond to this activity without first discussing the opportunity with you.

We will also ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Target Sectors

We will actively monitor the social activity of your key target prospects.

We will ensure the appropriate people in your organization are made aware of any information gathered in a timely manner.

Key Prospects

Engagement Targeting

We will use social tactics to actively engage and build positive relationships with key thought leaders in your industry and seek opportunities to promote the value of your brand and/or products and services.

Journalists and Thought Leaders

We will use social tactics to actively engage and build positive relationships with relevant industry groups and seek opportunities to promote the value of your brand and/or products and services.

Industry Groups

We will use social tactics to actively engage and build positive relationships with your key prospects and seek opportunities to promote the value of your brand and/or products and services.

Key Prospects

Where appropriate, we will communicate directly with journalists, thought leaders, suppliers, potential partners and prospects to promote the value of your brand and/or products and services using a combination of email, telephone conversations and face to face meetings.

We can either attend the metings ourselves, with your representatives, or simply schedule a meeting for you to attend.

Introductory Contact (Email, Phone, Meeting)

Reporting

We will provide monthly reports of key social metrics such as number of followers, follower profiles, output volumes, response rates and so on.

This is a standard Smokin Donut report designed to measure absolute social activity and impact rather than relate that activity to strategic goals.

Monthly Metrics

We will track precisely what works and what does not, in terms of social engagement, on a monthly basis.

Information gathered will be discussed at our monthly meeting and opportunities for improvement identified and actioned as appropriate.

Continuous Monitoring and Improvement

Monthly Meeting

Our strategic impact report relates social activity over the previous quarter to impact on your goals.

We don't simply present metrics but rather relate how those metrics have impacted your KPIs in the way anticipated at strategy definition.

Strategic Impact (Quarterly)

Advertising

Opportunity Identification

Ad Production

Ad Placement

Monitoring and Reporting

* Availability depends upon the digital content production plan selected.

** Extra cost option