Online Advertising Products
Online advertising can be very effective - which is great news for Google, Facebook and Twitter shareholders, but is it right for you? As with almost every question we're ever asked, the answer is: 'it depends'. It can be surprisingly expensive and if you believe people only click on adverts that are relevant to them then think again...our experience says people click everything.
We'll work with you to evaluate the potential of online advertising then craft a strategy based on analysis, facts and wisdom. We'll deliver great banners, messaging, landing pages and website experiences showing in the right places and precisely aligned with the campaign strategy then continuously improve performance based upon field data.
Online Campaign Creation
You need more than brightly coloured, fast moving banners and clicks that land on your site.
You need a big idea and a strategy based around the target audience and the behaviours you want to inspire in them.
Everything has to be beautifully aligned towards getting the actions you want. Placements everywhere you should, not everywhere you can. Banners that engage, not irritate. Landing pages that inform, not shout. Calls to action the visitor values, not just you.
We'll work it all out - every stage, every page, every placement, every word, every image, every video, every button planned with an outcome in mind.
Online Campaign Monitoring
Every strategy has objectives - that's the starting point.
From the outset, we'll identify the KPIs that measure success and the online metrics that drive them. We'll define reporting strategy at the start and deliver to the agreed schedule.
And we won't just email you some big graphs every month designed to bemuse and bewilder. We'll give you real insight on existing performance and how we get better.